Critical advice for anyone who wants to start a new business!

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Pretotyping [pree-tuh-tahy-ping], verb: Testing the initial appeal and actual usage of a potential new product by simulating its core experience with the smallest possible investment of time and money. Less formally, pretotyping is a way to test a product idea quickly and inexpensively by creating extremely simplified versions of that product to help validate the premise that “If we build it, they will use it.”

Source: pretotyping.org

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