That explains a lot with regards to the ad ranking. Nice to know that all my good content is helping to make my PPC campaign more productive. You mean all that Algebra in high school is going to actually be used by me. cool. Good job in sharing this information in layman’s terms. I am de-mystified.
The video may be a little dry and “Mr Rogers like” as commented by KM but I think it’s brilliant! It’s the clearest and most succinct explanation of Google Adwords and the Ad Auction process I have seen to date. It reinforces my view that all Google wants is good quality sites within it’s index and as soon as everyone realizes that and plays with Google by their rules the better off we will all be! Happy Advertisers, Happy Users, and Happy Google! We all win!
This helps somewhat, but still leaves google’s criteria for what constitutes relevance of ads and quality of content on the landing page shrouded in mystery (probably intentional). As for Mr. Rogers, I couldn’t see his slippers, so I have no comment!
Of course, as we all know, if you’re an affiliate, none of these formulas apply to you. An extremely high CTR and page after page of unique, custom written content, along with very high keyword / ad text / landing page relevancy doesn’t mean a thing if Google decides they don’t like you.
He should start the video by saying “These formulas only apply if we decide we like you”
March 17th, 2009 at 9:37 pm
That clears a few things up!
GuruBob
March 17th, 2009 at 10:28 pm
Nice example of the effectiveness of a simple video. Gets the point across quickly and clearly. And you have to love the title “Chief Economist.”
March 17th, 2009 at 10:50 pm
This is the simplest explanation of google adwords ever.
thanks for sharing
March 18th, 2009 at 1:45 am
That explains a lot with regards to the ad ranking. Nice to know that all my good content is helping to make my PPC campaign more productive. You mean all that Algebra in high school is going to actually be used by me. cool. Good job in sharing this information in layman’s terms. I am de-mystified.
Blessings,
Wendy
March 18th, 2009 at 8:52 am
Very useful information indeed!
Now we just need to demystify Quality Score!
Good to know that CTR is the bigger component though
Yong-Long
March 18th, 2009 at 12:18 pm
oh geez… who wants to work at google now, after seeing this? I used to think it was an innovative place.
It is soooo Mr. Rogers
March 18th, 2009 at 7:32 pm
Thanks for sharing this video Eugene ~ it really helped me to understand the process. Simple, yet effective!
March 22nd, 2009 at 4:09 am
Wow! This was great news
March 23rd, 2009 at 6:14 pm
The video may be a little dry and “Mr Rogers like” as commented by KM but I think it’s brilliant! It’s the clearest and most succinct explanation of Google Adwords and the Ad Auction process I have seen to date. It reinforces my view that all Google wants is good quality sites within it’s index and as soon as everyone realizes that and plays with Google by their rules the better off we will all be! Happy Advertisers, Happy Users, and Happy Google! We all win!
March 25th, 2009 at 5:10 pm
This helps somewhat, but still leaves google’s criteria for what constitutes relevance of ads and quality of content on the landing page shrouded in mystery (probably intentional). As for Mr. Rogers, I couldn’t see his slippers, so I have no comment!
March 29th, 2009 at 3:34 am
Love ur blog Euge - good video & love following your stuff.
B
April 5th, 2009 at 3:05 pm
Of course, as we all know, if you’re an affiliate, none of these formulas apply to you. An extremely high CTR and page after page of unique, custom written content, along with very high keyword / ad text / landing page relevancy doesn’t mean a thing if Google decides they don’t like you.
He should start the video by saying “These formulas only apply if we decide we like you”